- Print Design
McGregor Farms agreed that their company brand was a little tired, yet the inspiration and reasoning behind their look was still very much current.
First 4 Websites should recreate the logo and consider how the new brand guidelines would be used across all stationary, clothing, machinery and digital media.
The second phase of the design project was to strengthen the company brand via a responsive website. McGregor Farms wanted to keep ahead of the game and so we took a bold approach when designing the new website layout.
Responsive Website Design & Development
The agricultural industry has leapt online over the past 10 years, offering farms and estates new opportunities. With this in mind, McGregor Farms understand that a good online presence is now an essential for any modern business.
The website was designed around the new company branding which has provided a consistent ‘look and feel’ which is now recognisable part of the McGregor Farms brand. The website has 3 main aims:
- To reflect the company values & express their attention to detail
- Showcase the scale and skills of McGregor Farms
- Be accessible for users across all devices
The unique, full screen menu and Heritage page display some of the customised icons and animation incorporated throughout the website. This user engagement makes a memorable experience each visit.
The final logo creation was a great way to bring the company branding back up to date and provide a visual that would be recognisable no matter what colour it was or where it was displayed. We think we hit the nail on the head.
The branding exercise included colour scheme selection and font type. These integral parts were brought together across a range of marketing materials such as Social Media, Website, Business Cards, Compliment Slips and Letter Headers.