L. Robson & Sons

World famous traditional fish smokers and producers of the legendary ‘Craster Kipper’. A unique family business producing some of the world’s finest smoked salmon and kippers for almost 100 years.
  • E-Commerce
  • Websites

Project Brief

To develop a newly designed bespoke 2 in 1 Ecommerce and resource website. The responsive design would provide both an online selling platform and a brochure site working in tandem. The site was to be user friendly for both visitors and content managers.

Project Progression

First 4 Websites design team visited the smokery to fully understand the heritage behind the brand and product.

The insight gave First 4 Websites great enthusiasm to design a Home page that encouraged users to purchase but also maintained the traditional heritage surrounding the L. Robson & Sons brand.

The overall site offers a modern and crisp design. The navigation and ease of use for eCommerce is central to the new bespoke one-page shop. The website was launched on time and to budget. The client encouraged users to offer feedback on the new checkout area to ensure the site did what it set out to.